Marketing articles

Birthday Blooms

by Deborah Coates and Christine Thomson Combining two of life’s greatest pleasures, quilting and gardening, Birthday Blooms has been designed to celebrate friendship, grow customer loyalty, and nurture customer service. For centuries the language of flowers has given definition to gardens and friendship. From January through December flowers have represented the months of the year

Stash Pot Pie I & II

It’s Stash Pot Pie and it’s Scrap-o-licious! This FabShop club program is full of the ingredients to get customers sewing up their fabric stash and into your shop for more! The program includes 12 pie-theme, scrappy quilts, 12 promotional tips, add-on sales ideas, and 12 delicious pie recipes. It’s hot way for customers to burn


Have You Heard? BlockSwappers builds on the popularity of quilt block swaps in guilds and online: Encourages quilters of all levels to participate in a new quilting adventure. Creates an environment of fun associated with the store. Connects the store and customers with a sense of belonging. Creates additional foot traffic and sales on a

The Breakfast Club I & II

The Breakfast Club…. Everyone Needs a Little Fiber for Breakfast! Put on the coffee and tea and invite your members for a breakfast rich in fiber! The Breakfast Club I & II feature: 12 quilt projects 6 different sizes (placemats to king sized quilts) Delicious breakfast recipes with each project Clearly illustrated step-by-step instructions Each

Sew Sweet Shoppe

Here’s our new sweetly inspired, year-long class or club program designed to attract quilters of all tastes and skill levels, in-store and online.The program is complete on a CD—you can use it over and over as a planning guide and to print the marketing and class materials you need as you need them. Each month,

Spring Sampler

Stitch up a dozen beautiful blocks to make this colorful quilt full of fresh spring flowers. Since any garden isn’t complete without at least one, the thirteenth block in this quilt is a pretty butterfly. Use fat quarters and/or scraps to make each block, and then set them on point with a contrasting sashing and

Signs of the Season Sampler

Stitch up a batch of pretty presents, Christmas cards and trees, candy wrappers, and sparkling stars in assorted bright prints make the holidays merry! This colorful quilt is perfectly sized to use as a seasonal lap quilt or as a large wall hanging. The blocks finish to 9″ square. The quilt finishes to approximately 66″

Nifty Nine-Patch Sampler

The Nifty Nine-patch Sampler features a set of 13 pieced blocks, set on point with sashing and cornerstones. Each block is designed on a 9-patch grid. Pieced borders are highlighted with a 14th block in the corners. The blocks finish to 9″ square. The quilt finishes to approximately 65″ square. Use your favorite color in

All Around the Neighborhood Sampler

“Build” a few houses, add trees, a few picket fences, and some pretty flowers and you have a colorful and scrappy new neighborhood. House blocks are perennial favorites and the tree blocks in this fun house sampler quilt are easy to paper-piece. The blocks finish range from 6″ square to 12″ square. The quilt finishes

Star Search Sampler

12 star blocks in this unusual offset arrangement–some are more obvious than others. There are many ways to color each of the blocks and value positioning in each of the blocks makes a lot of difference in the final appearance of each one. It’s easy to kit this quilt with three different fabrics (1 each

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