by Deborah Coates and Christine Thomson
Combining two of life’s greatest pleasures, quilting and gardening, Birthday Blooms has been designed to celebrate friendship, grow customer loyalty, and nurture customer service.
For centuries the language of flowers has given definition to gardens and friendship. From January through December flowers have represented the months of the year and have given meaning to the month of one’s birthday.
Using the language of flowers, Birthday Blooms, A Quilters Birthday Garden, picks birth-month flowers to create a shop program that has customers gathering in celebration of friendship, quilting, and birthdays!
With garden inspired quilts and flower-fresh blocks, Birthday Blooms will have your customers gathering every month for a party. Use the Birthday Blooms program in a number of ways:
- Freshen up an existing birthday club program.
- Plant a new twist on the Saturday Sampler format.
- Cultivate a new club for especially loyal and valued customers.
Gather Customers Monthly – to grow a quilter’s garden full of Birthday Blooms! This program includes 12 flower block patterns complete with fabric requirements and cutting and piecing instructions for 12″ and 24″ blocks. Along with each block four additional quilt ideas are included with fabric requirements. The program also includes a Garden Trellis connector block and instructions for piecing the quilt top.
Although this program is designed to stimulate and grow customer service and loyalty, it may be used effectively as a class and sold to your customers as a Birthday Club package. Kit the Birthday Bloom blocks and offer kits for the trellis connector block, sashing, and background fabric for great add-on sales. Sell more fabric – kit up the 24″ blocks! No special fabrics or colors are required to make the Birthday Blooms quilts. From batiks to ’30s, from scrappy to floral, create kits and quilts that reflect your shop and let it shine.
Whether a class, demo, or event format, the Birthday Blooms program holds the potential for making the cash register bloom!
This newest FabShop Program includes garden inspired promotional tools. Use the Birthday Blooms postcards to announce your events. Send the cards as class or club reminders and for birthday wishes too. Who doesn’t like flowers and to be remembered on their birthday? Birth-month flower cupcake toppers, bookmarks, and quilt label graphics are also included in this program.
The flexibility of the Birthday Blooms program allows you to adapt and grow the garden that fits your shop. No matter what variation is chosen – class, demo, sampler, or event, the Birthday Blooms quilt, sewn month by month, birthday by birthday, row by row, is all about the party, the gathering, the friendship and blooming sales!
Presented in CD format, Birthday Blooms means a one-time investment. With purchase comes permission to print, photocopy and use the program and its components as many ties as needed.