A Guide to Strategic Planning

by Todd Gibson

Most successful, growing businesses have something in common: They are executing on a comprehensive strategic plan. Developing a strategic plan provides all of a business’s stakeholders (owners, employees, customers, and others) with a shared understanding of why the business exists, how it realizes its mission, the objectives that have been set for the business through upcoming years, and what everyone must be doing now and in the future to help realize those objectives. Without all of these things working together, a business is at the mercy of its environment—posting modest returns during good times and struggling when times are bad. In this workbook, you will walk step-by-step through a simple, yet powerful, approach to creating a strategic plan for your shop.

This workbook has been developed specifically for the independent fabric retailer, and it features a number of worksheets and templates (in Microsoft Office format) that will greatly simplify the process of developing your own strategic plan. The workbook also includes a detailed case study illustrating one quilt shop’s journey through the planning process using this approach.

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