Merchandising Matters

by Jennifer Albaugh

Jennifer Albaugh shoots straight from the hip and talks about the when, where, why, and “WOW!” of effective merchandising, bringing you thirteen years of tried and tested strategies for creating a unique shopping environment in your quilt shop.


  • Creating a unique identity
  • Basic merchandising principles
  • Elements of dynamic displays
  • Catching the impulse buy
  • Making the most of your samples
  • Merchandising before markdowns
  • Plus more…

Having the right product, at the right time, at the right price, and displayed in the right way doesn’t really have a set equation, in fact, most of the time it’s a guessing game.

The only rule that matters is that your merchandise must sell, and to sell merchandise you must create excitement and a real shopping experience in your shop.

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