Jennifer Albaugh shoots straight from the hip and talks about the when, where, why, and “WOW!” of effective merchandising, bringing you thirteen years of tried and tested strategies for creating a unique shopping environment in your quilt shop.
- Creating a unique identity
- Basic merchandising principles
- Elements of dynamic displays
- Catching the impulse buy
- Making the most of your samples
- Merchandising before markdowns
- Plus more…
Having the right product, at the right time, at the right price, and displayed in the right way doesn’t really have a set equation, in fact, most of the time it’s a guessing game.
The only rule that matters is that your merchandise must sell, and to sell merchandise you must create excitement and a real shopping experience in your shop.