Jennifer Albaugh shoots straight from the hip and talks about the when, where, why, and “WOW!” of effective merchandising, bringing you thirteen years of tried and tested strategies for creating a unique shopping environment in your quilt shop.

Learn:

• Creating a unique identity
• Basic merchandising principles
• Elements of dynamic displays
• Catching the impulse buy
• Making the most of your samples
• Merchandising before markdowns
• Plus more…

Having the right product, at the right time, at the right price, and displayed in the right way doesn’t really have a set equation, in fact, most of the time it’s a guessing game.

The only rule that matters is that your merchandise must sell, and to sell merchandise you must create excitement and a real shopping experience in your shop.