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How many times have you heard a customer talking about their stash of Row by Row kits and patterns?
The good news: all of those kits were purchased from an independent quilt shop!
The bad news: all of those kits could prevent a person from buying more.
Row by Row Experience and FabShop Network are declaring September International Sew Your Rows Month. The summer RxR event ends on Tuesday, September 5 this year and everyone enters the Hibernation Period – also known as The Stitching Challenge Period. Rowers are encouraged to sew those rows! Whether they are competing for a prize in a participating shop or turning their favorites into table runners, wall hangings or other small projects, it’s all good!
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Encourage your customers to sew their rows by implementing any of the following ideas:
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Throw a Sew Your Rows open sew event on a day that your classroom is not busy. Be sure to take pictures and post on your Facebook and Instagram accounts. Encourage your customers to do the same using the hashtag #isewedarow. |
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No time for another event? Add it to your current classes and events with a “Row and Tell” feature inviting the members to bring a row and tell the story. (Pics, pics, pics and hashtags!) |
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Even easier – invite your customers to drop in anytime to Row and Tell. Offer a small discount or a freebie item for simply showing their rows. Create a fun Photo Booth in your shop. We like anything that brings them back into the store! |
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Run a contest on Facebook/Instagram for anyone tagging your store or posting to your page and using the #isewedarow. |
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Share your ideas and International SYR Month stories on the FabShop Facebook group. We can all learn from each other. |
Feel free to use the International SYR Month logo in your own marketing and have fun with your customers!
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