Sew Days

  • Be part of the worldwide program to encourage sewing.
  • 6 one-day classes, beginning the week of July 12, finishing the week of August 16, 2021.
  • You choose the day and time to offer the class in your store.
  • Promote in your store, online, and on social media sites.
  • Encourage your customers to share the fun with their non-sewing friends.
  • The class fee ($5.00 in US and $10 in Canada) is designed to encourage new customers to try sewing.
  • Make sewing social! Encourage friends to enjoy these classes together.
  • The projects are easy to kit and fun for both beginners and more experienced sewers.
  • Offer kits for a fee online and in your shop.
  • Facebook Live and Zoom are great platforms for virtual classrooms!

Sew Days Projects


Additional Info

  • Each class in this program is independent of the others. Consumers can attend, and pick and choose the classes according to their schedule. They do NOT have to attend week 1 to participate in any of the following weeks.
  • All participating shops are required to offer the same project during the same week. This is to provide unity and ease of promoting on social media platforms. You can choose the day of the week and the time, but the project is pre-determined.
  • The projects for this program have been kept simple to encourage participation and success for those that have never sewn before. We want to encourage a social atmosphere of fun for this event. Get creative, make it fun! Show your customers that it is more satisfying to work in a social group than to take an online class.
  • Each project is designed to teach one basic technique that is easy to master. You are welcome to show and share additional projects that will encourage sales or participation in other classes on your shop class schedule.
  • Participants will need a sewing machine. The projects are easy enough that a sewer can share a machine with her non-sewing friend and still finish their projects in the 2 1/2-hour time frame. Participants will need a sewing machine. The projects are easy enough that a sewer can share a machine with her non-sewing friend and still finish their projects in the 2 1/2-hour time frame.
  • The goal is to eliminate as many obstacles as possible for the non-sewer to get involved.
  • A PowerPoint presentation will be provided for each project for training employees. These presentations will include step-by-step instructions, tips, and additional ideas for add-on sales.
  • A few of the projects may require items that you do not normally carry in your store. These are easy to find at discount stores or order at minimal cost. The kit list will include sources and links for online ordering of those items.
  • Social media involvement is key to promoting your store’s participation in this event. Lists of participating shops will be posted in several places online.
    • Invite consumers to participate in your shop event online and on the consumer Sew Days Facebook page at www.facebook.com/sewdays2021.
    • Post photos of your class, students with their finished projects, and group shots.
    • Don’t forget to link to your store, website and social media platforms, and include your phone number to encourage enrollment in future classes.

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